Reynolda House’s centennial marketing campaign wins award

August 6, 2018

This is a guest post from Reynolda House Museum of American Art:

The Southeastern Museums Conference (SEMC) has awarded Reynolda House Museum of American Art the Gold Medal for the museum’s marketing campaign created for Reynolda’s centennial.

A Winston-Salem Journal story reported that “Reynolda House debuted the centennial logo in July 2017 to kick off its centennial-year celebrations. The designs reflected colors found throughout the inside and outside of the estate, Art Nouveau-style typography found in the original house blueprints, and a line drawing of a female hand and a rose, symbols of the three generations of women who have stewarded Reynolda’s legacy as a gift to the community. The designs appeared in an array of materials created for the milestone: banners, magnets, decals, embossers, stickers, invitations, T-shirts, advertisements and brochures.”

The Gold Medal award for the campaign will be given at the SEMC annual event in Jackson, Miss. in October. Reynolda earned first place out of 14 submissions in the category. SEMC encompasses museums in a 12-state region and includes Puerto Rico and the U.S. Virgin Islands.

See related Winston-Salem Journal story.