Red Hot & Blue, a regional chain famous for barbeque, burgers and blues, has reached a multi-year sponsor agreement with IMG College, the nation’s leading collegiate marketing firm, to support Wake Forest football and basketball.
The Red Hot & Blue restaurant at 613 Deacon Blvd. will host watch parties for all of the Demon Deacons’ away football games this fall, beginning with tonight’s contest at Boston College. Kickoff is at 8 p.m.
In addition to eight televisions mounted throughout the restaurant, games will be projected onto a 120-inch screen. All who attend the away game parties will have the chance to win Wake Forest and Red Hot & Blue merchandise and Red Hot & Blue gift cards. Fans will also be entered to win larger, end-of-the-season prizes.
Red Hot & Blue’s CEO is John Walker (’81).