Reynolda Village, House, Gardens hires associate director of marketing
The following is a guest post from Reynolda Village, House and Gardens:
Jodi Tonsic
As part of Reynolda’s return toward a unified brand, leadership within Reynolda and at Wake Forest have named Jodi Tonsic Reynolda associate director of marketing, a new position created to elevate Reynolda’s status as both a local treasure and tourist destination. Tonsic will be responsible for bringing together all three of the estate’s historic components – the museum, the gardens and the village – into a unified visitor experience.
Tonsic will develop marketing plans for the unique shops and restaurants in Reynolda Village, harmonize social media messaging, identify opportunities for integrated experiences and promotions across the entire estate, and become an important liaison between the museum, gardens, and village staff. Tonsic joins Reynolda from the Wilkesboro Tourism Development Authority, where she served as president for the past 16 years. In Wilkesboro, she worked closely with merchants, restaurateurs and attractions to market the destination. She has also been instrumental in promotional campaigns in partnership with MerleFest, the legendary music festival that attracts tens of thousands of visitors each spring. She starts in the new role at Reynolda June 3.
“Reynolda is magical,” Tonsic says. “This is where I’ve always gone when I need to de-stress, when I need to escape from the daily grind. Now, to be able to be a part of creating the magic for others is an incredible opportunity.”
Categories: Inside WFU, Staff News, University Announcement
