WFDD’s 12th Annual BackPack Campaign goes on air Dec. 8

The following message is shared on behalf of 88.5 WFDD:

88.5 WFDD launched its 12th Annual BackPack Campaign on GivingTuesday, and will go live on air for three days, beginning Tuesday, Dec. 8, to count down to its 1,300 backpack goal. This special fund drive not only supports access to fact-based journalism and trustworthy reporting for everyone in the station’s 32-county coverage area, it also helps feed children in the region who are facing food insecurity, thanks to a partnership with Kaplan Early Learning Company and Second Harvest Food Bank of Northwest North Carolina.

For every gift to 88.5 WFDD, no matter the amount, Kaplan Early Learning Company will fill a backpack of food for a child at risk of hunger, through Second Harvest’s BackPack Program. The Piedmont region ranks among the worst in the nation for childhood food insecurity, and the pandemic has worsened the statistic. Currently, 1 in 4 children in our community faces food insecurity.

Over the last 11 years, WFDD’s BackPack Campaign has worked with partners to fill over 10,000 backpacks of food for children in need–that equates to more than 41,000 meals. Now in its 12th year, the campaign will add another 1,300 backpacks to that total, with help from Kaplan, Second Harvest Food Bank and listeners.

The fund drive will be live on air Dec. 8-10 to count down to the goal, and every gift, no matter the amount, results in a backpack of food for a child who needs it.

More information is available here.