Why Wake Forest made its new commercial out of paper

Wake Forest’s new 30-second institutional commercial brings a university campus to life in paper. Nearly 3,000 pieces of paper were cut, designed, engineered and assembled by hand. More than a creative choice, the handmade approach reflects Wake Forest’s commitment to developing leaders of character and integrity, as well as its role in advancing character education nationally. Bringing the commercial to life was a true campus-wide effort. University Marketing and Communications partnered with Facilities and Campus Services, WakerSpace, the Program for Leadership and Character, and many others across campus.

Watch the commercial and go behind the scenes to see how—and why—we made it.