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Stacie Petter, acting dean of Wake Forest University School of Business, has been named the dean of the University of Richmond Robins School of Business, effective August 1. 

Petter has served as acting dean of Wake Forest’s business school since January

Interim Provost Nell Newton praised the work Petter has done in the role: “We are grateful for Stacie’s energetic leadership, exemplary scholarship and dedication to advancing strategic initiatives and sustaining the business school’s momentum. The School of Business has an excellent reputation for developing analytical, ethical business leaders who positively impact the business world. I will work with incoming President Peter Rodriguez to ensure leadership continuity for the School.”

Incoming Wake Forest President Peter Rodriguez will work with Newton to name an acting dean before Petter’s planned departure at the end of July.  

Petter joined Wake Forest University in 2022 as Professor of Management Information Systems in the School of Business. She served as the Area Chair for Analytics, Information Systems, Marketing, and Operations Management in 2022-2023. In 2024, she was named the Peter C. Brockway Chair of Strategic Management. As Wake Forest’s inaugural Associate Provost for Faculty Affairs, Petter was responsible for faculty development initiatives and resources, recruiting and evaluation policies, faculty funding programs, faculty recognition programs, and other areas impacting the faculty experience.

“It has been an honor to serve Wake Forest for the past four years,” said Petter. “The faculty are truly among the best teacher-scholars in the world, the staff are genuinely committed to the University’s mission, and our students are inspirational. I look forward to carrying the lessons I have learned from my time at Wake Forest with me as I begin this exciting next chapter at the University of Richmond.”

Petter came to Wake Forest from Baylor University, where she served as the Ben H. Williams Professor of Information Systems and Business Analytics. She has also served as a faculty member at the University of Nebraska at Omaha. Before her academic career, Petter honed her skills as a creative problem-solver, improving business processes, creating technology solutions, and developing means to support knowledge transfer within organizations through a variety of roles in information technology.

The Wake Forest University School of Business offers a broad array of top-tier academic programs designed to shape the next generation of principled business leaders. At the undergraduate level, the School offers a Bachelor of Science degree with majors in accounting, business and enterprise management, decision analytics, and finance, as well as a business minor and an accounting minor. Students may also engage in a variety of immersive summer programs that are part of the academic experience. At the graduate level, the School offers Master of Science degrees in Management, Business Analytics, and Accountancy, along with a Master of Business Administration (MBA) for working professionals offered through in-person, hybrid, and online formats. Consistently recognized for excellence, our programs have ranked among the world’s best in surveys by U.S. News & World Report, Fortune, Poets & Quants, Forbes, and the Financial Times.

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