Wake Forest Athletics refreshes its brand

October 2, 2019

The following includes excerpts from an announcement by Wake Forest Athletics that it has refreshed its brand:

The Wake Forest Athletics brand has a fresh, new look. The changes, while subtle, reflect an updated take on a brand that is rich in history and tradition. The new look is the result of a two-year partnership with Nike’s Global Identity Group (GIG) aimed at creating more consistency, helping Wake Forest capture new audiences in an authentic and meaningful way, and exploring ways to enhance the Demon Deacon brand on a national level.

Each year Nike invites an average of four schools to participate in the GIG process during which the Nike team conducts a comprehensive brand audit and design assessment and provides recommendations based on their findings. Wake Forest Athletics engaged in the partnership with Nike in the fall of 2017 in an effort to enhance its branding and create a more consistent look across all of its teams. Consistency is a key element in branding, and with varying shades of gold and differing font and number styles, the overall look of Wake Forest jerseys, merchandise, collateral, signage, and other items had become rather inconsistent over the years.

Additional information is available here.