The Office of Personal and Career Development named J. Matthew Williams the associate director for marketing and communications, starting Sept. 16. Williams will oversee strategy and operations for the OPCD’s marketing and communications team, which impacts all undergraduate, Graduate School of Arts & Sciences and Divinity School students.
In addition to managing all communications to the OPCD’s many constituent groups, Williams will lead the OPCD’s initiatives in student tracking and outcomes, social media, LinkedIn alumni and industry networks, and special projects/events.
Williams previously served as the assistant director of the office of diversity and inclusion, where he led the Faces of Courage programming in 2011-2012. He also was instrumental in implementing faculty and staff recruitment and retention initiatives, while also strengthening faculty, staff, and student intercultural communication competence as a trained diversity educator.
Williams’ prior work as a marketing and communications professional includes positions with Ketchum Public Relations and Widmeyer Communications, where he developed communication programs to help nonprofits, government agencies, and Fortune 500 companies advance civic and social issues. His work has been nationally recognized by the Public Relations Society of America and the Texas Public Relations Association, as well as at other industry events.