88.5 WFDD launches new fundraising strategy
88.5 WFDD, the public radio station licensed to Wake Forest University, begins its spring pledge drive on April 6, but is attempting to reach its goal of $280,000 without the traditional interruptions to programming. The station is calling this effort a “Warp Drive,” and will be sharing fundraising messages in short on-air spots, live mentions during regular station breaks, via emails to its mailing list, and on social media.
Sara Chisesi, Membership Coordinator at 88.5 WFDD, said that the Warp Drive plan was inspired by other stations around the country that have found success with this type of effort. “We know that our listeners love the programming—that’s what they tune in to hear—so we always want to provide it with as few interruptions as possible. In the past several years, we’ve made a concerted effort to reduce the number of on-air pledge drives days we have, routinely coming in under the national average. But when we learned of other stations having success with a drive that didn’t interrupt programming at all, we knew we had to give it a try.”
Categories: University Announcement
August 2013 comings and goings
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Categories: University Announcement