WakeUnited: Live United Roger Beahm

February 9, 2015

After 15 years as a United Way volunteer, Roger Beahm, professor of practice in marketing at the School of Business, is vice chair of the WakeUnited campaign for 2015.

Beahm first became involved by serving as a volunteer on the marketing committee for United Way of Forsyth County, subsequently served on the executive board of United Way of Guilford County and for nine years was a member of the board of directors of United Way of North Carolina.

“I first got involved with United Way because the company where I began my career (Procter & Gamble) believed in the United Way and its mission,” says Beahm. “I feel the most important thing United Way does is bring positive change to people’s lives through programs that touch our community in the three most critical areas: education, financial stability and healthy lives.”

Beahm says people contribute to the United Way for three reasons:

1. They know that their contributions are having a real, positive impact in our community;
2. They believe in the United Way and its role as a catalyst for strengthening the community by identifying and addressing the most significant needs in Forsyth County, and
3. They want to be involved in helping the community in a meaningful way.

“No single organization exemplifies Pro Humanitate in our community better than United Way,” says Beahm.

In his role with the WakeUnited campaign this year, Beahm encourages members of the Wake Forest campus to learn more about what the United Way does, how it works, the results it is achieving, and whom it benefits.

“Did you know that one out of every three people will be touched by United Way in his or her lifetime?” says Beahm. “I believe just learning more about United Way will  fuel a passion in individuals for giving, advocating and volunteering.”